Clean is good. The word "clean" seems to denote some sort of newness, purity, and order. We've come to accept the necessary role of cleanliness in our lives. We favor tissues over handkerchiefs and antibacterial hand sanitizer in addition to just soap. How many television ads have we seen that depict computer-generated germs crawling all over surfaces, only to be removed with a brand new type of air spray or kitchen cleaner? The idea of germs is akin to tiny bugs, and the commercials certainly r…
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