You’re at the grocery store aisle; you sneak a peek at the barrage of women’s magazines and notice a perfectly sculpted body, small waistline and smooth skin – the only fullness in the photo reserved to a pouty lip and the voluminous layers of wavy hair.
Maybe you think twice about the ice cream in your cart? Instantly feel uncomfortable with your love handles? Begin studying the photo to find a touch of imperfection to improve your suddenly ruined mood? Or simply utter the words, “I feel so fat” in your mind?
Whatever you say to yourself, after glancing at flawless photos, do you feel like crap?
In response to this potential negative influence of retouched photos,
some editors of top British magazines, including Vogue and Elle, are set to meet with their trade association to talk about establishing a code for airbrushing photos; publishing house representatives and the fashion council will also be there. And kudos to Australia, whose government just launched a voluntary
body image code.
In the meantime, airbrushed photos abound. In a
powerful post on The 5 Resolutions blog (an excellent resource!), the authors share some before and after photos, with condensed versions of Katie Couric and Faith Hill and a ridiculously bulked up Andy Roddick, whose photo looks shamefully similar to the Incredible Hulk.
In
another post, they include a link to a gallery of before and after photos of celebrities.
But even if we know that magazines are generous with their vast armament of retouching tools, do we really feel any less inferior about ourselves after viewing these photos?
My guess is maybe, but not by much. And frankly, I find it disgusting. As a long-time subscriber of Marie Claire, I find myself consistently turned off by their blatant retouching (and all magazines).
Take this month’s
cover featuring Tina Fey. Not surprisingly, even the glimmer of any wrinkling, uneven skin or other normal imperfections has been brushed away. But, surprisingly, also gone… is her facial scar.
If a celebrity got hit with a bad case of blemishes that morning, okay, fine, I get it: airbrush away. But why erase a scar? Is it because it’s unattractive in some way? If that’s the case in the magazine’s eyes, then what does that tell their subscribers, and how does it promote their message of natural beauty? Hypocrisy, maybe.
People in the
industry say we wouldn’t buy magazines if they didn’t parade images of perfection on their pages.
Would you rather see a drastically diminished
Kelly Clarkson on the cover or the real Clarkson, an average-sized woman with curves?
Would you still buy a magazine showcasing a flawed face and body with wrinkles, cellulite, big under-eye bags and other imperfections?
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